Ben McCoy


Summary


Motion Designer with 17+ years of experience specializing in clarity-driven animation, visual systems, and performance-focused creative. Background spans enterprise UX, brand storytelling, and motion design for complex, information-rich environments. 

Known for translating dense ideas into clear, structured motion that scales across platforms—combining strong fundamentals with a systems mindset and increasing focus on product motion, short-form content, and AI-assisted workflows. 



Program Proficiency


-Adobe Creative Suite

-Illustrator

-Photoshop

-After Effects

-Adobe XD

-In Design

-Premier Pro

-Final Cut

-Cinema 4D

-Powerpoint



Key Skills


-Facilitation

-Animation

-Illustration

-Video Editing

-Wire-framing

-Rapid Prototyping

-Writing User Stories

-Managing a Kanban board

-Stakeholder Management

-Collaboration with Subject Matter Experts



Experience


Senior Motion and Visual Designer, IBM Consulting, United States | 11/2021-2/2026


Clients:

  • -New Jersey Department of Community Affairs
  • -Air Force Civil Engineers (AFCE)
  • -Pfizer
  • -US Department of Defense
  • -Legal Aid British Columbia
  • -IBM Learning and Knowledge Division
  • -IBM Hybrid Cloud Services


Contribution: 

-Designed and produced motion graphics, animations, and visual content to

communicate complex technical and enterprise concepts 


-Developed UI designs and interactive prototypes for web-based platforms,

improving usability and clarity for professional users 


-Created animations and video content to support product launches, training

programs, and internal communications 


-Provided visual and motion support for IBM education and training initiatives,

focusing on clarity, engagement, and structured communication 


-Collaborated with cross-functional teams including subject matter experts,

developers, and stakeholders to deliver cohesive, user-centered solutions 


-Designed visual systems and frameworks that maintain consistency across

multiple deliverables and platforms 


-Developed motion and visual frameworks designed to communicate quickly,

support multiple variations, and scale across digital and short-form content 



UX Contribution:

-Conducted user research and interviews to inform design decisions and

improve user experience 


-Created wireframes, prototypes, and interaction flows for digital application


-Led ideation and concept development through iterative sketching and

prototyping 




UX Design Fellow, General Assembly, New York, NY | 1/2020 – 4/2020


  • Built a Google Calendar iOS feature, a responsive pet adoption website, a childcare networking mobile application, and a food service web application.


Contribution:

-Project managed all aspects of the UX design process

-Elicited insights from 26 user interviews

-Conducted 16 rounds of ideation sketching

-Created 24 wireframes and 4 interactive prototypes



Animator/Motion Graphics Artist, NBC Universal | New York, NY | May 2018 – Dec 2021


  • Created motion graphics for the Today show.


Contribution:

  • -Designed more than 200 studio monitor animations
  • -Animated over 150 full screen graphics
  • -Constructed 16 digital walls for guest appearances
  • -Created 3 lower third animations for Sunday Today



Illustrator/Storyboard Artist, Hogarth Worldwide/The Madison Group | New York, NY | Feb 2006 – May 2023


  • Created pre-production art for WPP advertising group.


Contribution:

-Digitally drew and painted storyboards for over 300 national TV commercials

-Created finished print art for more than 75 major advertising campaigns

-Produced animatic art for 125 focus-group testing sessions



Designer – Contract, CBS Sports Network | New York, NY | Nov 2016 – Apr 2017


Created graphics for NFL and NCAA programming.


Contribution:

-Designed statistic infographics for SEC football programming

-Retouched over 200 player photos

-Created 6 caricatures of on-air talent



Animator, Fox News Channel | New York, NY | June 2015 –June 2016


  • Created short-form animation for Fox and Friends.


Contribution:

-Produced 5 animated network IDs

-Designed 4 animated logo treatments for election programming

-Animated 6 transitions for Fox News Channel

-Produced 17 animated commercial bumps with holiday, seasonal, or reverent

themes

-Created 8 segment animations for Gutfeld



Education


Associate Degree, Illustration, Pratt Institute | New York, NY


Certificate of Completion, User Experience Design Immersive Course, General Assembly |

New York, NY


Certificate of Completion, Salesforce UX Designer |

New Orleans, LA