Ben McCoy

Summary

Multi-disciplinary designer currently specializing in Brand Expression and Visual and Experience Design. 15+ years experience working across motion design/animation, video creation, illustration, and user experience design. Imagines, designs, and develops experiences for high profile brands and companies, including corporate learning programs, advertising campaigns, broadcast motion/graphic design, and product interfaces.

Assets & Key Proficiency

Visual Design / Illustration Design / Motion Graphic Design / Brand Expression / User Experience Design / Interaction Design / Mobile App Design / Agile Methodology / Empathy / Leadership / Writing / Creative Strategy

Experience

Visual/UX Designer, IBM Consulting, United States | 11/2021-Present

Projects:

  • US Air Force Civil Engineers

  • Pfizer

  • Department of Defense

  • Legal Aid BC

  • Learning and Knowledge Division

Visual Design contributions include animation, motion graphic design, video creation, illustration, logo design, and presentation design. UX contributions include all aspects of the UX design process: facilitating discovery meetings and client interviews to gather requirements; user research and design collaboration throughout the ideation process; and developing prototyping journeys and strategic prototypes.

UX Design Fellow, General Assembly, New York, NY | 1/2020 – 4/2020

Projects & Collaborations:

UX Designer, Relay Delivery, Contract, New York, NY | 3/2020 – 4/2020

Restaurant-facing web application used to ensure timely food delivery by pairing customer orders with contracted couriers

  • Led team of 4 UX designers in actualizing improvements to Relay’s restaurant-facing desktop web application

  • Conducted user interviews and contextual inquiries with a cross section of 8 restaurant employees to establish a reservoir of

  • qualitative and quantitative user data

  • Redesigned interface and workflow screen that led to enhanced efficiency and improved communication between senior

  • stakeholders and in-field couriers

UX Designer, Best Friends NY

Responsive Website that assists in finding and adopting pets

  • Audited and evaluated website effectiveness, UX and UI to inform organization on best practices to optimize their CX.

  • Collaborated with team of 4 on responsive website overhaul to streamline the application process and enhance the user

  • journey

  • Led the vision for design of UX and Visuals to be more customer-centric throughout their search experience

Product Designer, Poppins

iOS application that helps uses to connect with their childcare community network

  • Worked cross functionally to design UX and UI

  • Acted as Project Scrum Master

  • Responsible for User Research, Interaction Design, Prototyping, and User Testing

  • Spearheaded visual design of functional prototypes for iOS application

UX Information Architect, I Love NY

Responsive Website for tourists planning trips

  • Completed full analysis including heuristic evaluatiion of the website's structural design of information

  • Conducted Open and Closed Card Sorting sessions with 8 participants

  • Created site maps and user flows for visualization of user movement

Advertising Layout Designer and Illustrator, Grey Advertising and VMLY&R, United States | 04/2020 - Present

  • Works across Sports, Pharmaceutical, Retail, and Consumer Cleaning industries created illustrations, animations, storyboards, and animatic art.

Animator/Motion Graphics Artist, NBC Universal | New York, NY | May 2018 – Dec 2021

  • Designed graphic layouts and editorial animations for broadcast studio monitors and digital walls

  • Constructed vector animation and motion graphics of full screens and bugs for the Today Show, Weekend

  • Today, and Sunday Today with Willie Geist

Illustrator/Storyboard Artist, Hogarth Worldwide/The Madison Group | New York, NY | Feb 2006 – Present

  • Provides storyboard, videoboard, print ad, and animatic art for the Y&R, Wunderman, Red Fuse, and JWT advertising agencies, contributing regularly to campaigns for Campbell's, Dannon, Colgate, Pepperidge Farm, and Pfizer.

Designer - Contract, CBS Sports Network | New York, NY | Nov 2016 – Apr 2017

  • Designed and prepped sports graphic requests for college football, college basketball, and NFL programming

  • Designed caricatures of on-air talent

Animator, Fox News Channel | New York, NY | June 2015 –June 2016

  • Created on-air graphic packages and animations for broadcast

  • Designed and animated network IDs, logos, transitions, backgrounds, commercial bumps, and promos

Education

Certificate of Completion, Salesforce UX Designer | New Orleans, LA

Certificate of Completion, User Experience Design Immersive Course, General Assembly | New York, NY

Associate Degree, Illustration, Pratt Institute | New York, NY

Bachelor of Arts, Haverford College | Haverford, PA | Pending Coursework