Ben McCoy

Summary

Multi-disciplinary designer currently specializing in Brand Expression and Visual and Experience Design. 16+ years experience working across motion design/animation, video creation, illustration, and user experience design. Imagines, designs, and develops experiences for high profile brands and companies, including corporate learning programs, advertising campaigns, broadcast motion/graphic design, and product interfaces.

Assets & Key Proficiency

Visual Design / Illustration Design / Motion Graphic Design / Brand Expression / User Experience Design / Interaction Design / Mobile App Design / Agile Methodology / Empathy / Leadership / Writing / Creative Strategy

Experience

Senior Visual/UX Designer, IBM Consulting, United States | 11/2021-Present

Projects:

  • US Air Force Civil Engineers

  • Pfizer

  • Department of Defense

  • Legal Aid BC

  • Learning and Knowledge Division

Visual Design contributions to the Air Force Civil Engineers’ Strategic Communication team since February of 2024 include animation, digital illustration, presentation design, motion graphic design, photo manipulation, and video thumbnail creation.

In previous projects, lead all aspects of the UX design process including facilitating discovery meetings and client interviews to gather requirements; user research and design collaboration throughout the ideation process; and developing journeys and strategic prototypes.

UX Design Fellow, General Assembly, New York, NY | 1/2020 – 4/2020

  • Conducted user research with interviews, surveys, site maps, process flows, wireframes, and prototypes across iterations

  • Used Agile Methodology to conduct user experience design in a series of sprints

  • Worked with team members across fields to collaborate on UI and UX research and ideation

  • Advocated for users and listen to software engineers to form executable products

  • Built complex responsive websites for desktop and mobile using Sketch and Figma

  • Ensured visual elements are consistent and targeted to brand and persona

  • Prepared and performed bi-weekly presentations

  • Grew existing knowledge in the design field

Advertising Layout Designer and Illustrator, Grey Advertising and VMLY&R, United States | 04/2020 - Present

  • Works across Sports, Pharmaceutical, Retail, and Consumer Cleaning industries creating illustrations, animations, storyboards, and animatic art.

Animator/Motion Graphics Artist, NBC Universal | New York, NY | May 2018 – Dec 2021

  • Designed graphic layouts and editorial animations for broadcast studio monitors and digital walls

  • Constructed vector animation and motion graphics of full screens and bugs for the Today Show, Weekend

  • Today, and Sunday Today with Willie Geist

Illustrator/Storyboard Artist, Hogarth Worldwide/The Madison Group | New York, NY | Feb 2006 – Present

  • Provides storyboard, videoboard, print ad, and animatic art for the Y&R, Wunderman, Red Fuse, and JWT advertising agencies, contributing regularly to campaigns for Campbell's, Dannon, Colgate, Pepperidge Farm, and Pfizer.

Designer - Contract, CBS Sports Network | New York, NY | Nov 2016 – Apr 2017

  • Designed and prepped sports graphic requests for college football, college basketball, and NFL programming

  • Designed caricatures of on-air talent

Animator, Fox News Channel | New York, NY | June 2015 –June 2016

  • Created on-air graphic packages and animations for broadcast

  • Designed and animated network IDs, logos, transitions, backgrounds, commercial bumps, and promos

Education

Certificate of Completion, Salesforce UX Designer | New Orleans, LA

Certificate of Completion, User Experience Design Immersive Course, General Assembly | New York, NY

Associate Degree, Illustration, Pratt Institute | New York, NY

Bachelor of Arts, Haverford College | Haverford, PA | Pending Coursework